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Jagan takes on Chandrababu with a mobile app

Written By news on Friday, April 13, 2012 | 4/13/2012


Jaganmohan Reddy
To stay in tune with Gen Next, the year-old YSR Congress Party is making all information about its activities, such as photographs and videos, accessible on a mobile phone.
The party hopes the move will help it score brownie points over the usually tech-savvy TDP chief N. Chandrababu Naidu and boost its image in the run up to the by-elections to the Lok Sahba and 18 legislative assembly constituencies, expected to be held most probably by July.
"This application will help us reach the growing number of mobile users across Andhra Pradesh, especially youth, students and smart phone users, so as to let them know the latest about the party. It will also reach NRIs from Andhra Pradesh who are eager to know about the YSRCP," said party chief Y.S. Jaganmohan Reddy when he launched the application for Android platform enabled phones at the party office in Hyderabad on Thursday.
The application can be downloaded from http://play.google.com or www.ysrcongress.mobi using any Android enabled smart phone. This is perhaps the first instance in Indian politics that a party has an official mobile application launched to reach out to its supporters.
The party's Information Technology wing member, Suresh Bomma, who is also CEO of Indsys Systems, has designed and developed this free application. His company is working on developing apps for other platforms such as iPhone, Windows, Symbian and Blackberry soon.

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